Hi, I'm Anabel.
View my resumé below
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About Me

My name is Anabel Leva. I am a multidisciplinary Product Designer from Toronto, Canada. I work with businesses to help them cultivate strong brands through the use of digital product design. After several years of working and studying I have developed strong creative, design, problem solving, and collaborative skills. I am always eager to learn about new design methodologies and technology, and can often be found stalking the internet for great fonts.

When I'm not working I love cooking, drinking bubble tea, swimming, kickboxing, visiting the aquarium, and going on Disney cruises. I also have two mischevious cats named Harley and Velvet.


Contact Info

Toronto, Canada

Location

hello@anabel.me

E-Mail

(416) 399 9712

Phone

01

Interface Design

I create high quality visuals for websites and apps; including wireframes, hi-fidelity mockups, interactive prototypes, and animated microinteractions.

02

Experience Design

I design user-centric products utilizing frameworks such as competitive analysis, user interviews, persona creation, jobs to be done, and journey mapping.

03

Design Strategy

I am experienced in creating design processes and building design systems; from setting governance to defining usage and rules or designing reusable components.

04

Design Education

I am passionate about sharing knowledge and have conducted training sessions on mastering design tools, mentored design students, and lead design sprints.

05

Front-End Development

I am fluent in HTML, CSS, and JavaScript, and have a strong understanding of development frameworks and how to design to meet the needs of developers.

06

Lean & Agile

I have worked on several agile scrum teams; participating in bi-weekly sprint rituals and adapting new methodologies like Shape-Up.


Experience

Rogers Communications

Sr. Product Designer

August 2018 // Present

I played a key role in the implementation, management, and documentation of the design system. I was responsible for creating governance around components, and lead a variety of design system based training sessions. I also worked in an agile scrum team supporting enterprise business products, where I was responsible for wireframing, designing high-fidelity mockups, prototyping, and presenting to stakeholders.

Springboard

UX/UI Mentor

January 2020 // Present

I conduct weekly, online, 1-on-1 mentoring sessions with my students where I support their learning of the course material, and track their progress weekly. I help them set goals and achieve them by reviewing and providing feedback on their work, and developing their problem solving skills. I also provide industry insights based on first-hand experiences to help my students land their desired job.

Navigate Group

Product Designer

December 2017 // August 2018

I worked closely with the president and CTO to design the features of a new productivity tool in a scrum-based, agile environment. I was responsible for designing low-fidelity mockups, rapid wireframing, prototyping, and presenting concepts to stakeholders. I also created personas, mapped out user journeys, and focused in on users pain points based on competitive analysis research and user research.

Freelance

UI/UX Designer

June 2017 // November 2017

I worked with several agencies like KBS+, BTA Advertising, and Pivot Design Group as a UI/UX and Visual Design contractor. In these fast-paced environments I became an instant member of the team and was able to dive straight into projects while learning the in’s and out’s of a variety of brands. I was responsible for designing high-fidelity mockups, wireframes, sitemaps, and various marketing materials.

Kira Talent

Digital Marketing Designer

August 2016 // March 2017

I was responsible for designing all marketing and sales collateral including: campaign landing pages, email newsletters, and e-books. I also worked with the product designers to maintain a strong, consistent brand across our various platforms. While working on large scale web projects I ran and participated in design sprints, attended user feedback sessions, and worked closely with the product team.

Omnigon Communications

UI Designer

March 2016 // June 2016

I worked alongside senior designers in a scrum-based, agile environment. My main responsibilities were creating mockups for Android apps based on existing wireframes, supporting mobile/tablet iOS app designs, updating website designs, and making revisions based on client feedback. I also designed presentation decks for client pitches, ads for web/print, and internal documents for stakeholders.

DrawSplash

UX Designer

July 2014 // March 2016

I worked alongside the CEO and back-end developers to refresh the company’s existing products. While working on the web app I participated in whiteboarding sessions where we created user journeys that were translated into wireframes and high-fidelity mockups. I worked on a variety of projects ranging from developing the corporate website, branding, printed documents, and even apparel design.

Fabricland

Web Designer

April 2014 // July 2014

My main responsibility was to update the products on the internal website and e-commerce CMS. I scanned, edited, and organized images of new fabrics to create online purchase orders for internal company use. I also created original content and photographed fabrics in creative ways to be used in blog posts.

PharmaSystems

Graphic Design Intern

April 2013 // December 2013

As Graphic Design Intern I worked closely with the Creative Manager on a variety of projects and participated regularly in meetings where I pitched my designs to influential members of the company. I designed marketing material such as sell sheets, promotional magnets, infographics, and advertisements for print, while learning new skills like bilingual design along the way. I created concepts for various product packaging and company product catalogue covers.


Certifications

RGD

Provisional Member

June 2016 // Present

I'm a member of the Association of Registered Graphic Designers because I value the standards, community, ethics, and advocacy that they bring to the design industry.


Awards

ProtoHack

Third Place Finalists

June 2016

My team designed a solution to support LGBTQ women in Toronto.

Adobe Design Achievement Awards

Packaging Semifinalist

May 2015

I recieved this award for my school project Night Owl, packaging design for beer bottles and 4-pack boxes.


Volunteering

Conferences

Customer Service

2013 // Present

I’ve volunteered at many design and technology conferences including: FITC Toronto, Web Unleashed, Design Thinkers, and RGD's HeadStart; from working at registration to sign in attendees, or as a stage member to help the talks run smoothly.

Ladies Learning Code

Mentor

September 2016

I volunteered for Learn to Code Day, helping a group of students understand how to build a basic website with HTML and CSS.

RGD

Office Admin

April 2014 // March 2016

I helped with tasks around the office such as assembling promotional packages, filing and cataloguing, and updated their social media page.


Tools

Sketch logo
Figma logo
Abstract logo
Zeplin logo
InVision logo
Design System Manager by InVision logo
Principle logo
Adobe Experience Design logo
Adobe Photoshop logo
Adobe Illustrator logo
Adobe InDesign logo
FramerX logo
HTML 5 logo
CSS 3 logo
JavaScript logo
PHP logo
Bootstrap logo
Wordpres logo

Education

George Brown College

Graphic Design

September 2012 // April 2015

I increased my skills in typography and layout as well as developing a passion for web design and front-end development. I learned about creating brands, preparing files for print, evolving ideas into advertising campaigns; as well as increasing my technical skills and knowledge of design software.

Seneca College

Digital Media Arts

September 2010 // April 2012

I learned about the different facets of graphic design using a variety of software (Adobe Creative Suite, Autodesk 3DS Max, Final Cut Pro, and Pro Tools). I also learned about the importance of social media, having a strong presence on the web, and making connections with people in the industry.


Courses

Bitmaker General Assembly

Customer Journey Mapping

August 2018

Fresh Tilled Soil

Growing Design Sprints

September 2016

Bitmaker

Intro to UX Design

February 2016

Ladies Learning Code

Intro to JavaScript

March 2014

Ladies Learning Code

Intro to HTML & CSS

September 2013