My name is Anabel Leva. I am a multidisciplinary Product Designer from Toronto, Canada. I work with businesses to help them cultivate strong brands through the use of digital product design. After several years of working and studying I have developed strong creative, design, problem solving, and collaborative skills. I am always eager to learn about new design methodologies and technology, and can often be found stalking the internet for great fonts.
When I'm not working I love cooking, drinking bubble tea, swimming, kickboxing, visiting the aquarium, and going on Disney cruises. I also have two mischevious cats named Harley and Velvet.
(416) 399 9712
I create high quality visuals for websites and apps; including wireframes, hi-fidelity mockups, interactive prototypes, and animated microinteractions.
I design user-centric products utilizing frameworks such as competitive analysis, user interviews, persona creation, jobs to be done, and journey mapping.
I am experienced in creating design processes and building design systems; from setting governance to defining usage and rules or designing reusable components.
I am passionate about sharing knowledge and have conducted training sessions on mastering design tools, mentored design students, and lead design sprints.
I have worked on several agile scrum teams; participating in bi-weekly sprint rituals and adapting new methodologies like Shape-Up.
August 2018 // Present
I played a key role in the implementation, management, and documentation of the design system. I was responsible for creating governance around components, and lead a variety of design system based training sessions. I also worked in an agile scrum team supporting enterprise business products, where I was responsible for wireframing, designing high-fidelity mockups, prototyping, and presenting to stakeholders.
January 2020 // Present
I conduct weekly, online, 1-on-1 mentoring sessions with my students where I support their learning of the course material, and track their progress weekly. I help them set goals and achieve them by reviewing and providing feedback on their work, and developing their problem solving skills. I also provide industry insights based on first-hand experiences to help my students land their desired job.
December 2017 // August 2018
I worked closely with the president and CTO to design the features of a new productivity tool in a scrum-based, agile environment. I was responsible for designing low-fidelity mockups, rapid wireframing, prototyping, and presenting concepts to stakeholders. I also created personas, mapped out user journeys, and focused in on users pain points based on competitive analysis research and user research.
June 2017 // November 2017
I worked with several agencies like KBS+, BTA Advertising, and Pivot Design Group as a UI/UX and Visual Design contractor. In these fast-paced environments I became an instant member of the team and was able to dive straight into projects while learning the in’s and out’s of a variety of brands. I was responsible for designing high-fidelity mockups, wireframes, sitemaps, and various marketing materials.
August 2016 // March 2017
I was responsible for designing all marketing and sales collateral including: campaign landing pages, email newsletters, and e-books. I also worked with the product designers to maintain a strong, consistent brand across our various platforms. While working on large scale web projects I ran and participated in design sprints, attended user feedback sessions, and worked closely with the product team.
March 2016 // June 2016
I worked alongside senior designers in a scrum-based, agile environment. My main responsibilities were creating mockups for Android apps based on existing wireframes, supporting mobile/tablet iOS app designs, updating website designs, and making revisions based on client feedback. I also designed presentation decks for client pitches, ads for web/print, and internal documents for stakeholders.
July 2014 // March 2016
I worked alongside the CEO and back-end developers to refresh the company’s existing products. While working on the web app I participated in whiteboarding sessions where we created user journeys that were translated into wireframes and high-fidelity mockups. I worked on a variety of projects ranging from developing the corporate website, branding, printed documents, and even apparel design.
April 2014 // July 2014
My main responsibility was to update the products on the internal website and e-commerce CMS. I scanned, edited, and organized images of new fabrics to create online purchase orders for internal company use. I also created original content and photographed fabrics in creative ways to be used in blog posts.
April 2013 // December 2013
As Graphic Design Intern I worked closely with the Creative Manager on a variety of projects and participated regularly in meetings where I pitched my designs to influential members of the company. I designed marketing material such as sell sheets, promotional magnets, infographics, and advertisements for print, while learning new skills like bilingual design along the way. I created concepts for various product packaging and company product catalogue covers.
June 2016 // Present
I'm a member of the Association of Registered Graphic Designers because I value the standards, community, ethics, and advocacy that they bring to the design industry.
My team designed a solution to support LGBTQ women in Toronto.
I recieved this award for my school project Night Owl, packaging design for beer bottles and 4-pack boxes.
2013 // Present
I’ve volunteered at many design and technology conferences including: FITC Toronto, Web Unleashed, Design Thinkers, and RGD's HeadStart; from working at registration to sign in attendees, or as a stage member to help the talks run smoothly.
I volunteered for Learn to Code Day, helping a group of students understand how to build a basic website with HTML and CSS.
April 2014 // March 2016
I helped with tasks around the office such as assembling promotional packages, filing and cataloguing, and updated their social media page.
September 2012 // April 2015
I increased my skills in typography and layout as well as developing a passion for web design and front-end development. I learned about creating brands, preparing files for print, evolving ideas into advertising campaigns; as well as increasing my technical skills and knowledge of design software.
September 2010 // April 2012
I learned about the different facets of graphic design using a variety of software (Adobe Creative Suite, Autodesk 3DS Max, Final Cut Pro, and Pro Tools). I also learned about the importance of social media, having a strong presence on the web, and making connections with people in the industry.