(416) 399 9712
(416) 399 9712
My name is Anabel Leva. I am a multidisciplinary UI & UX Designer from Toronto, Canada. I work with agencies and startup companies to help them develop strong brands through the use of product design, web design, and marketing design. I’m a graduate of the Graphic Design program at George Brown College and Digital Media Arts program at Seneca College. After several years of working and studying I have developed strong creative, design, problem solving, and collaborative skills. I am always eager to learn about new technology and design methodologies, and can often be found stalking the internet for great fonts.
I’m capable of working on multiple projects at a time and thrive in fast-paced, agile, and lean environments. I believe that collaboration is the key to great design and love working with other passionate people, participating in kick off meetings, or running design sprints. Since design is so user-centered, I believe every design has the ability to impact someone’s life and that we’re problem solvers, not pixel-pushers.
When I'm not working I love trying new foods, drinking tea, swimming, practicing Muay Thai, visiting the aquarium, travelling to Walt Disney World, and going on Disney cruises. I also own a handsome cat named Harley and a fat cat named Amy.
User Experience Designer
August 2018 // Present
I played a key role in the implementation, management, and documentation of the design system. I was responsible for creating governance around components, and lead a variety of design system based training sessions. I also worked in an agile scrum team supporting enterprise business products, where I was responsible for wireframing, designing high-fidelity mockups, prototyping, and presenting to stakeholders.
UI & UX Designer
December 2017 // August 2018
I worked closely with the president and CTO to design the features of a new productivity tool in a scrum-based, agile environment. I was responsible for designing low-fidelity mockups, rapid wireframing, prototyping, and presenting concepts to stakeholders. I also created personas, mapped out user journeys, and focused in on users pain points based on competitive analysis research and user research.
UI & UX Designer
June 2017 // November 2017
I worked with several agencies like KBS+, BTA Advertising, and Pivot Design Group as a UI/UX and Visual Design contractor. In these fast-paced environments I became an instant member of the team and was able to dive straight into projects while learning the in’s and out’s of a variety of brands. I was responsible for designing high-fidelity mockups, wireframes, sitemaps, and various marketing materials.
August 2016 // March 2017
I was responsible for designing all marketing and sales collateral including: campaign landing pages, email newsletters, and e-books. I also worked with the product designers to maintain a strong, consistent brand across our various platforms. While working on large scale web projects I ran and participated in design sprints, attended user feedback sessions, and worked closely with the product team.
April 2016 // June 2016
I worked alongside senior designers in a scrum-based, agile environment. My main responsibilities were creating mockups for Android apps based on existing wireframes, supporting mobile/tablet iOS app designs, updating website designs, and making revisions based on client feedback. I also designed presentation decks for client pitches, ads for web/print, and internal documents for stakeholders.
Full Stack Designer
July 2014 // March 2016
I worked alongside the CEO and back-end developers to refresh the company’s existing products. While working on the web app I participated in whiteboarding sessions where we created user journeys that were translated into wireframes and high-fidelity mockups. I worked on a variety of projects ranging from developing the corporate website, branding, printed documents, and even apparel design.
Web, Graphics & Flash Designer
March 2014 // June 2014
As Web & Graphics Designer my main responsibility was to update the products on the Rose E Dee website and e-commerce content management system. I scanned, edited, and organized images of new fabrics to create online purchase orders for internal company use. I also created original content and photographed fabrics in creative ways to be used in blog posts.
Graphic Design Intern
May 2013 // December 2013
As Graphic Design Intern I worked closely with the Creative Manager on a variety of projects and participated regularly in meetings where I pitched my designs to influential members of the company. I used my branding, layout, and illustration skills to design marketing material such as sell sheets, promotional magnets, infographics, and advertisements for print, while learning new skills like bilingual design along the way. I created concepts for various product packaging and product catalogue covers.
Design & Photography Intern
January 2012 // August 2012
As a Design Intern I created web and advertisement banners, edited and optimized stock images for web, and maintained the Facebook page, Wordpress and Tumblr blogs.
As a Photography Intern I photographed bulk products and a longboarding event called Walk the Plank, then edited and optimized the photographs for web.
George Brown College
September 2012 // April 2015
As a Graphic Design student I increased my skills in typography and layout as well as developing a passion for web design and front-end development. I learned about creating brands, preparing files for print, evolving ideas into advertising campaigns; as well as increasing my technical skills and knowledge of design software.
Digital Media Arts
September 2010 // April 2012
As a Digital Media Arts student I learned about the different facets of graphic design using a variety of software (Adobe Creative Suite, Autodesk 3DS Max, Final Cut Pro, and Pro Tools). I also learned about the importance of social media, having a strong presence on the web, and making connections with people in the industry.
Bitmaker General Assembly
Customer Journey Mapping
Fresh Tilled Soil
Growing Design Sprints
Intro to UX Design
Ladies Learning Code
Ladies Learning Code
Introduction to HTML & CSS
Henry's School of Imaging
Introduction to Food Photography